A social media marketing firm is a creative business that creates and manages social media marketing campaigns and strategies for customers, generating results and boosting brand recognition. Social media marketing companies were founded to assist clients in maximising their social media channels and developing a direct connection with their customers as the marketing environment evolved and changed over time. Out of already existing material, such as blog posts, videos, and events, a social media marketing firm produces social media content. They decide what will be promoted through advertising or other means, add subtitles, upload videos, add links, and more.